Welcome to the inaugural post of 367 Addison Avenue, the new HP blog created for small and medium businesses.
About our name: In 1939, Bill Hewlett and Dave Packard created HP in a Palo Alto garage located at 367 Addison Avenue. The garage is still there, and it's a symbol of the entrepreneurial spirit that still thrives at HP.
The original HP garage at 367 Addison Avenue
As a director of SMB marketing at HP, I am focused on small and midsized businesses (SMBs), from identifying your pain points and opportunities, to fostering new relationships and helping you to make good business decisions. I attend SMB-focused events across the country, and talk to hundreds of entrepreneurs each year. My team has many insights and ideas that we hope will be useful to you and your business. In this blog we'll share our ideas with you and more importantly, hear and learn from you, the entrepreneurs on the front lines.
Each year, I meet with hundreds of small business owners (I'm wearing the badge)
We'll share our insights on tackling small business problems and challenges, leveraging a number of experts both inside and outside of HP, who spend their days figuring out how they can help people achieve their business dreams. Since this blog is designed to offer practical advice, below are a few "takeaways" from frequent conversations I have with entrepreneurs around the country.
Get your company online - create a Twitter account, a Facebook page, and/or a Web page. An online company is open 24 hours a day, working for you, even when you are fast asleep.
Take advantage of resources, many of them free, available to help with some of the issues that every SMB runs into. These include contacting a local branch of the Small Business Association, which offers a variety of classes, to reading up on small business success stories for inspiration.
Attend industry events so you can learn from other business owners, widen your network and meet potential customers. Bring business cards!
Drive more revenue for your business by striking a balance between in-house marketing and outsourcing other activities to a specialist. Focus on your strengths, such as writing or design, and outsource other key areas, such as website development.
I look forward to learning more about your experiences. What's your story? How are you helping your business thrive? How can we help? I want to hear from you, about your resources, tips and lessons learned.