An industry based on design relies heavily on the technology used to bring the creative visions to life; this is where HP technology comes into play. HP’s Z workstation line makes things possible in a timeframe that could only be imagined before, and in a way that allows clients and designers alike to conceive exactly what they want, with a medium to look at it in a more realistic and imaginable way. These machines literally are the technical pulse of the studio and HP workstations have been a part of the business for the past 20 years. Says Philip Ra, senior designer at Yazdani, ”For dependability and reliability, there’s no question. HP is the product that works reliably over time. It just keeps on going.”
The improved efficiency brought about by these tech powerhouses has completely changed the way business is conducted by the studio. Now the designers can complete tasks in minutes that formerly would have taken days. Gary Miller, CEO of Cannon Design says, “It’s helping us do things not only better, but faster…We work with world-class clients and we’re expected to be using the best technology that exists in the world. HP workstations have proven themselves over and over again to be the best tools for our needs.”
Yazdani explains, “I believe in exploring as many options as possible, and experimenting with the alternatives. If I can generate more concepts in the same timeframe, that means I’m finding more ways to solve the design challenge. And chances are one of those additional concepts is a better solution, which means better architecture. That’s what our HP workstations are helping us do.”
The Yazdani Studio in LA has some 20 HP workstations, including the most recent HP Z800 and the EliteBook 8730w Mobile Workstation. With the added feature of mobility to such powerful machines, the designers are able to carry their work with them on client visits, reducing the need to carry entire desktop systems just to show a new design. In addition, the speed with which they can make changes due to real-time model manipulation results in less travel and more efficiency per visit. Ra notes that being more productive is essential for designers to meet ever-changing client expectations, and having these capabilities allows them to “push the envelope in the work [they] do.”
Ra analogizes computers and cars: “They all take you from point A to point B. But if you want to get there faster, if you want to be certain about the outcome, you opt for a brand that is known for reliability and performance. That’s why we use HP workstations. They have exceeded my expectations again and again.”
HP workstations have opened the doors of possibility just a little bit wider in the world of architectural design, and the Yazdani Studio is just one example of a company reaping the benefits of the advances in mobile and “super” computing. By standardizing on HP workstations, the firm has made a commitment to performance and innovation, one that will help them far into the future.